OUR HISTORY
Demolition Derby Life was born out of a deep passion for the hard-hitting world of demolition derby and the unmatched culture that fuels it. What started as a grassroots idea quickly grew into a nationwide brand, connecting drivers, fans, and promoters who live for the chaos and destruction of the demolition derby. Built from the ground up by a lifelong derby fan, competitor, and creative entrepreneur Lexy Droz, Demolition Derby Life set out to document the sport in a way no one else had, deeply rooted in the derby community.
THE HEART OF IT ALL
At the heart of Demolition Derby Life is our print magazine, the only one of its kind dedicated solely to the sport. Each issue is packed with event coverage, driver interviews, builds, behind-the-scenes insight, and the culture that makes this sport more than just a hobby. We don't just tell stories, we preserve history and celebrate the people that have made the sport what it is today. From county fairs to national stages, our pages are a tribute to the past, present, and future of the derby world.
MEET OUR OWNER
Lexy Droz is a motorsports entrepreneur, apparel designer, and proud leader paving her own lane in a male-dominated industry. As the founder of Demolition Derby Life and All-American Gearhead, she’s building brands that champion blue-collar values, American horsepower, and the grit and grind of motorsports culture. Her brands celebrate hard work, horsepower, and the real ones building culture from the ground up. From printing merch to publishing the sport’s only print magazine, Lexy does it all, fueling passion, building community, and showing women everywhere what it means to create, lead, and leave a mark.
THE ROAD AHEAD
As the sport continues to evolve, we’re expanding our magazine, launching new merchandise, building an even stronger online presence, and creating more ways to support the drivers and fans who keep this sport alive. With each issue and every design, we’re building a platform that elevates the sport’s legacy and makes sure the derby world continues to thrive for seasons to come.